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Saturday, July 18 • 1:00pm - 1:30pm
Social Media and Blogging: How to Stop the Link Dumping Madness and Build an Audience

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For one reason or another many brands think that social media is supposed to be a link dump. They post headlines – sometimes not even engaging ones – and want people to go to their blog.

That, however, is not the purpose of social media. Some linking, of course, is OK, but it shouldn’t be the only use of social media.

This session discusses how to tie blogging and social media together in a more meaningful way. How to repurpose blog content for social media and how to repurpose social media content for blog posts.

You will learn how to combine these two powerful channels in a way that make them relevant to your readers and most beneficial to you. We’ll also discuss how to measure success and get an editorial calendar started.



Speakers
avatar for Christoph Trappe

Christoph Trappe

Director Content Marketing, MedTouch
Christoph is a career storyteller who has worked as a journalist, nonprofit executive recognized nationally for his digital initiatives and currently helps hospitals across the United States share their authentic stories. He often speaks at conferences across North America on such... Read More →


Saturday July 18, 2015 1:00pm - 1:30pm EDT
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

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