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Saturday, July 18
 

9:00am

Opening Announcements
Welcome remarks by Karla Campos. 

Speakers
avatar for Karla Campos

Karla Campos

Founder, Entrepreneur Moms Club
Karla Campos is a social media strategist, manager and speaker. Karla currently holds the Marketing Director role at Telemundo Tampa. Karla is the author of Social Media Fame Social Media Fame, and the winner of a Small Business Influencer award for 2013. Karla Campos is the organizer... Read More →


Saturday July 18, 2015 9:00am - 9:10am
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

9:10am

Making Miami #1 in Startup Activity through Social Advocacy
Speakers
avatar for Adam Boalt

Adam Boalt

CEO, BOALT/LiveAnswer
Adam Boalt is currently the Founder and CEO of LiveAnswer, Inc. based out of Pipeline Brickell.  Launched in March of 2014, LiveAnswer technology is revolutionizing the call center model and has provided over 3 million minutes of on-demand phone support to over 1000 businesses including... Read More →


Saturday July 18, 2015 9:10am - 9:20am
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

9:20am

Social Media Smackdown - A Social Media Themed Obstacle Course
Emily Taffel and Sarah Caro will tell you about the all day obstacle course they are hosting throughout the Florida Social Con event. They are giving away awesome prizes! 

Speakers
avatar for Sarah Caro

Sarah Caro

VP, Mugsy PR
Sarah Caro is the Vice President at Mugsy PR. With nearly 10 years of experience in the communications and marketing realm in both a PR firm and corporate background, Sarah brings a unique perspective to Mugsy PR having handled and managed various aspects of client needs including... Read More →
avatar for Emily Taffel

Emily Taffel

Owner, Mugsy PR
Emily Taffel, Founder and CEO of Mugsy PR, is always striving to get the word out quickly and to the widest audience possible, whether it is gossip, publicity for a new product or event, or a major news story - she is the woman-in-the-know. With 15 years of boutique PR and corporate... Read More →


Saturday July 18, 2015 9:20am - 9:30am
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

9:30am

How to Get Millions in Free Publicity
3 ways to double sales using publicity
Publicity in the social media age
Secrets to telling millions of customers about your company for free

Speakers
avatar for Robert Smith

Robert Smith

Top Publicity Expert, 3PR
Robert Smith is a top publicity expert and author of Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity. As founder of RSA Public Relations and Marketing based in Chicago he has gotten over $25 million in free publicity for his clients which include authors... Read More →


Saturday July 18, 2015 9:30am - 10:00am
FIU - West Wing

9:30am

The Power of Visual Storytelling on Social Media
The way we tell stories has changed drastically in today's digital era, with social media as a driving force behind it all. Making those stories visually engaging and relatable is more relevant today than ever. We discuss how to effectively leverage imagery to communicate your message, point out pitfalls to avoid, and offer awesome tools that you can use. 

Speakers
avatar for David Verjano

David Verjano

Founder, Verjano Communications
Born and raised in The Magic City, David is a natural-born challenge seeker with a strong passion for developing Miami’s creative culture. He is founder of Verjano Communications, a digital marketing agency specializing in social media, website development, and graphic design. His... Read More →


Saturday July 18, 2015 9:30am - 10:00am
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

10:00am

Doctor Miami Video - Tips on Growing Your Following Activity
Moderators
avatar for Brenda Leguisamo

Brenda Leguisamo

Marketing Strategist & Speaker, Maximize Brand Exposure with Professional Women
Brenda Leguisamo is a passionate local marketing strategist and speaker with over 20 years experience working with Fortune 100 and small to medium sized companies. She is specialized in maximizing exposure and sales for products and services with brands serving professional women... Read More →

Saturday July 18, 2015 10:00am - 10:15am
FIU - West Wing

10:00am

Fail Fast

The fear of failure has stopped many businesses and individuals in their tracks.

Overcoming fear—the fear of speaking in public, the fear of offering an opinion, the fear of taking on something new—is one of the greatest challenges we all face. 

These fears can hold you back, and they can hold your business back. In order to reach your or your business’s peak potential, you must be able to look fear in the eye and take it on. 

You must look at failure differently and use it as a stepping stone to maximize your performance.

WHAT YOU'LL LEARN:

- What failure is and how to turn it into a positive

- How JB failed over and over—and why failure works

- The secrets to failing faster, so that you can move through the process more quickly

- How to overcome your fears in order to maximize production

- How to gain the energy to take on the challenges that arise on the road to becoming amazing

- You will leave motivated and ready to take on challenges immediately. Your team and business will reach new heights, knowing that failure is a positive.


Speakers
avatar for J.B. Glossinger

J.B. Glossinger

Founder, MorningCoach.com
J.B. Glossinger, MBA, Ph.D., is an internationally known motivational speaker, author, coach and consultant. He is also a syndicated columnist with Business Journals. This 43-paper network stretches across the US and reaches decision makers, business owners and people serious about... Read More →


Saturday July 18, 2015 10:00am - 10:30am
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

10:15am

MarketWired Activity
MarketWire Activity:

Follow @GenteInfluyente MarketWired's Twitter handle for Latino Influencers and tweet picture or quote from the conference with the hashtag #marketwired & #FLSocialCon. 

Winner of the activity will be announced Monday by MarketWired and they will get a gift card.  

Speakers
avatar for Karla Campos

Karla Campos

Founder, Entrepreneur Moms Club
Karla Campos is a social media strategist, manager and speaker. Karla currently holds the Marketing Director role at Telemundo Tampa. Karla is the author of Social Media Fame Social Media Fame, and the winner of a Small Business Influencer award for 2013. Karla Campos is the organizer... Read More →


Saturday July 18, 2015 10:15am - 10:30am
TBA

10:30am

The Future of Social Media
We are currently experiencing the fastest pace of innovation, which is already impacting the way we live and work. Since 2000, 52% of Fortune 500 companies have gone bankrupt, been acquired, or ceased to exist. We take a look at new trends that have quickly grown into multi-billion dollar industries, including the shared and maker economies, virtual and augmented reality, the Internet of Things, dark social, mobile media and apps, and more. The common thread? They are all powered by social media and we are all participants.

Speakers
avatar for Alex de Carvalho

Alex de Carvalho

Knight Innovator in Residence, Florida International University
Alex creates opportunities for companies, brands, and individuals to connect. He is currently named as the Knight Innovator in Residence, serving at the School of Journalism and Mass Communication at FIU (Florida International University). Previously, he served as the Regional... Read More →


Saturday July 18, 2015 10:30am - 11:00am
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

10:30am

Twitter Search
Speakers
avatar for John Peter Mahoney

John Peter Mahoney

CEO, Social Media 305
John Peter Mahoney, founder of SocialMedia305, a digital communications consulting company, radio host and public speaker, 25 years sales experience and 7 years specializing in lead generation and networking via social media.


Saturday July 18, 2015 10:30am - 11:00am
FIU - West Wing

11:00am

Break - Visit Vendors, Breathe a Little.
Stop by the exhibitor booths and participate in some fun activities. 

Make sure you visit our sponsors who are present, they don't bite! 

*Doctors to Your Door 
*Association of Women in Communications @awcsf
*Axis Reach @axisreach
*Happy Fun Corp @happyfuncorp
* LiveAnswer @liveanswer 
 

Saturday July 18, 2015 11:00am - 11:15am
FIU Graham Center - East Wing

11:45am

Lunch
Enjoy lunch courtesy of HappyFunCorp and LiveAnswer : ) 




Saturday July 18, 2015 11:45am - 12:45pm
TBA

1:00pm

Break - Happy Fun Activity
Get ready for a Happy Fun time with Adam Leonard and Adriana Serna! This activity is all about Happy and Fun. 

Hashtag for this activity is #HappyFun  

Exhibitors
avatar for Adam Leonard

Adam Leonard

Happy Fun Corp
HappyFunCorp (HFC) is a software engineering firm headquartered in Brooklyn, NY. We’re a happy family of 80 smart, talented, and yet humble iOS developers, Android developers, web developers, designers and product architects. Engineering has been and always will be what drives everyone... Read More →



Saturday July 18, 2015 1:00pm - 1:15pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

1:00pm

Paid and Organic Social Media Strategies
Investing in social media can be very scary for some brands. Without the proper strategy, a lot of time and money can be wasted. This presentation will review paid and organic social media strategies and how businesses can ensure they are getting value from their efforts.

Speakers
avatar for Nate C. Mendenhall

Nate C. Mendenhall

www.findly.com, Findly
Nate Mendenhall is a social media professional that specializes in creating award winning data-driven social media marketing strategies. He is a frequent contributor to SocialMediaToday.com, SocialMediaExaminer.com and has been a featured speaker at numerious events throughout South... Read More →


Saturday July 18, 2015 1:00pm - 1:30pm
FIU - West Wing

1:00pm

Social Media and Blogging: How to Stop the Link Dumping Madness and Build an Audience

For one reason or another many brands think that social media is supposed to be a link dump. They post headlines – sometimes not even engaging ones – and want people to go to their blog.

That, however, is not the purpose of social media. Some linking, of course, is OK, but it shouldn’t be the only use of social media.

This session discusses how to tie blogging and social media together in a more meaningful way. How to repurpose blog content for social media and how to repurpose social media content for blog posts.

You will learn how to combine these two powerful channels in a way that make them relevant to your readers and most beneficial to you. We’ll also discuss how to measure success and get an editorial calendar started.



Speakers
avatar for Christoph Trappe

Christoph Trappe

Director Content Marketing, MedTouch
Christoph is a career storyteller who has worked as a journalist, nonprofit executive recognized nationally for his digital initiatives and currently helps hospitals across the United States share their authentic stories. He often speaks at conferences across North America on such... Read More →


Saturday July 18, 2015 1:00pm - 1:30pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

1:30pm

Content Curation Tools for Your Social and Digital Marketing Strategy
Speakers
avatar for Blanca Stella Mejia

Blanca Stella Mejia

Social Business Manager, IBM
Blanca is a Digital Marketing Specialist focusing on Social Media, Content Marketing and SEO. Blanca has also been blogging for seven years and is also the founder of an award winning bilingual blog MiCaminar.com where she shares doses of inspiration, leadership and motivation. She... Read More →


Saturday July 18, 2015 1:30pm - 2:00pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

2:00pm

Social Media & WordPress Integration and Best Practices
Social Media Integration and Best Practices with WordPress. Bringing together plugins, tools, and do/don'ts.

Speakers
avatar for Kimberly Castleberry

Kimberly Castleberry

CEO, Ask Kim
Kim is a master of social technology and the person you want to call when it's all giving you headaches!If you've got an online business you’re passionate about, you’re in the right place.If you've realized that your business passion needs a well-defined brand presence in cyber... Read More →


Saturday July 18, 2015 2:00pm - 2:30pm
FIU - West Wing

2:00pm

Mastering Twitter
Best tips and tricks to mastering Twitter. This talk includes hashtag best practices and tactics to make business connections. Twitter activity.

Speakers
avatar for Staci Garcia

Staci Garcia

CEO, Domino Effect Group
Staci Garcia has been in working in Social Media since 2008. She embraced Facebook originally as a way to connect with affiliates when she owned a limousine company in Boca Raton. In 2011, she left the limousine industry and worked for two large Public Relations agencies and then... Read More →
avatar for Grant Stern

Grant Stern

President, Morningside Mortgage
Grant is a mortgage broker still active after 8 years and regularly funding both bank and private/hard equity loans throughout the State of Florida for commercial and residential properties. He’s a realty consultant with specialty in condominiums, and the owner of Condo Terminators... Read More →


Saturday July 18, 2015 2:00pm - 2:45pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

2:30pm

2:30pm

Best Practices For Business Owners on Yelp
In this talk for business owners, Cassie will share best practices for business owners on Yelp and how they can take advantage of the FREE tools on the site. Cassie will answer questions biz owners may have about using Yelp to grow their business. 

Speakers
avatar for Cassie Glenn

Cassie Glenn

Associate Regional Lead, Yelp


Saturday July 18, 2015 2:30pm - 3:00pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

2:30pm

Do's and Don'ts of Dating in the Digital Age
Lisa will talk about the do's and don'ts of dating in the digital age.
Why we must put our phones down and look up in order to find love.
Fail proof "pitches" to use to meet people on Facebook.
Writing a dating profile that sets you apart in the competitive dating marketplace.
Why everyone must have a "Personal LoveBrand" what it is and why it's so important. 

Speakers
avatar for Lisa Concepcion

Lisa Concepcion

Founder, LoveQuest Marketing
Lisa is a 20 year marketing veteran and has worked with leading brands including Kellogg's, Colgate Palmolive, Procter and Gamble, 3M/Scotchbrite, Darden Foods, Dannon, and many more. Lisa offers workshops and one on one sessions that help people create their "Personal LoveBrand... Read More →


Saturday July 18, 2015 2:30pm - 3:00pm
FIU - West Wing

2:30pm

Using Pinterest to Create Brand Advocates
Speakers
avatar for Sharon Gadbois

Sharon Gadbois

Marketing Strategist, Brand Advocacy and Hashtag Development Expert, G Co Group (Gadbois Consulting)
Sharon is a Leading (Real Estate) Marketing Strategist, Business Consultant, and Brand Advocacy Expert who specializes in customer retention and acquisition. Sharon is a new media maven, a champion of personal development, and adept at leveraging her vast knowledge of marketing... Read More →


Saturday July 18, 2015 2:30pm - 3:00pm
FIU - West Wing

3:00pm

How David Became Goliath: The rise Healthcare & Social Media
An overview of the rise and increasing relevancy of social media in healthcare.  In a post PPACA world the focus on outcomes and preventative medicine is singular.  With latent information, and both passive and active inference ability social media holds a unique place in assessing patients, and determing how best to engage with users.  While HIPAA, and other privacy measure constrain some actions, an evolved postion is coming for social media.

Speakers
avatar for Riyaad Seecharan

Riyaad Seecharan

Founding Member, Expert Software Development, Tesser Health
An avid entrepreneur, researcher and technologist, Riyaad is a founding member of Tesser Health, a healthcare technology firm focused on the idea that being healthy should be simple. An expert at designing, creating and building software, Riyaad has held positions at the Developmental... Read More →


Saturday July 18, 2015 3:00pm - 3:30pm
FIU - West Wing

3:00pm

Blogging and Content Creation for WordPress
Speakers
avatar for Nile Flores

Nile Flores

WORDPRESS DESIGNER, DEVELOPER, AND PROFESSIONAL BLOGGER
Sassy mom from Southern Illinois who is a WordPress web designer and developer. It is not uncommon to find her speaking at WordCamps across the US. When she is not online, she is attending karate twice a week, working on some craft jewelry and having fun raising her son. :D


Saturday July 18, 2015 3:00pm - 3:45pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

3:30pm

How to Use Social Media Livestreams (Periscope/Meerkat) to Build Your Brand
How to use social media livestreams (Periscope/Meerkat) to build your brand

Heard of Periscope or Meerkat? You probably have. Are you curious about the business value of social media livestreams? Than this talk is for you. These apps allow user to livestream videos directly to social media (Twitter) and can be a great way to promote your personal or corporate brand and increase your brand value. This talk will walk you through how periscoping or meerkating (yes, these are new verbs) can help you connect with audiences and customers directly and create engagement. It will also walk you through some best practices and how live streaming is changing the business, travel, journalism and political landscapes. We will be Persicoping in real time during the talk. 

Speakers
avatar for Alexa Carlin

Alexa Carlin

Founder, Hello Perfect®
Alexa Carlin is a motivational speaker, author, and Founder of the non-profit movement, Hello Perfect®. Since the launch of Periscope, Alexa has been an avid broadcaster talking on the topics of motivation, positive thinking, success, spirituality, entrepreneurship, and self-love. She has become known in the Periscope community for her Morning Motivation scopes which she hosts every mo... Read More →


Saturday July 18, 2015 3:30pm - 4:00pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

3:30pm

Professional Branding and Social Media
Speakers
avatar for Nancy Richmond

Nancy Richmond

Professor of Social Media, Florida International University
Dr Nancy Richmond is a professor and leading speaker in social media, personal branding and marketing. Her passion is to empower and train leaders in effectively leveraging social media for their careers and business. She teaches classes for the “Social Media Certificate” and... Read More →


Saturday July 18, 2015 3:30pm - 4:00pm
FIU - West Wing

4:00pm

How to Make Your Business and Brand stronger with the Power of Video Marketing
Speakers
avatar for Yribel Fernandez

Yribel Fernandez

Co-Founder, Exalted Advertising
Yribel is an award-winning International Producer and Media Productions expert. She made a major splash in the Christian Community by winning the prestigious "Christian Production Magazine" award for a music video she produced. Aside from that, Yribel has produced programs that were... Read More →
avatar for John O'Hanlan

John O'Hanlan

CEO, Exalted Advertising
John "Johnny O" is Certified in Google AdWords, AdWords for Video Advertising and SEO Copywriting. He co-owns Exalted Advertising with Yribel Fernandez and has 8 years experience in developing online and offline Integrated Marketing Communication strategies that have generated hundreds... Read More →


Saturday July 18, 2015 4:00pm - 4:30pm
FIU - West Wing

4:00pm

Podcasting Experts Panel
Speakers
avatar for Kingsley Grant

Kingsley Grant

Kingsley Grant (aka The ReStorying Guy) is a Speaker, Published Author, Psychotherapist, Certified Relationship Coach and Podcaster. He seeks to empower others to live passionately as they pursue their dream. He teaches his Five Transformational S.C.O.R.E Habits (Storification, Collaboration... Read More →
avatar for John Little

John Little

Big John Little brings nearly two decades of professional experience, knowledge and expertise to his career as a consultant, trainer, seminar leader and coach. As a leadership expert, John helps teams solve performance and productivity challenges by providing tangible and effective... Read More →
avatar for Danny Pena

Danny Pena

Founder and Co-host, Gamertag Radio/Audioboom Podcast Network
"Founder and Host of Gamertag Radio. Since 2001, Danny Peña has been at the forefront of Internet video game community building. Known for his unmistakable voice and interview skills. Inducted to Inaugural Podcasters Hall Of Fame."


Saturday July 18, 2015 4:00pm - 4:30pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

4:30pm

How to Start and Grow Your Podcast with Social Media
Build your podcast and grow your audience through social media with these actionable tips and tricks to help you produce and promote your show. 


Be a consumer of good content. Always room for improvement, sparks ideas, contrary or aligned. Define your niche. Create an avatar of your ideal listener.

DON'T HAVE A CHICKEN LIST! 

SOCIAL: Research the hashtags in your niche and use them to find additional influencers who care about your topic. 

GROW: Be creative with content delivery. Even though your endgame is to acquire listeners, your social presence should never be all about selling you. 

Speakers
avatar for Demi Pietchell Newell

Demi Pietchell Newell

Founder/CEO, Mixed Media Fusion
Demi Newell is an entrepreneur, writer, producer, filmmaker, artist, and social media strategist. A twice alum of New York University's Tisch School of the Arts, Demi earned her bachelor's degree in Film and Television and her master's in the Interactive Telecommunications Program... Read More →
avatar for Michelle Talbert

Michelle Talbert

CEO, Her Power Hustle
Michelle Y. Talbert, is a recovering attorney and writer who hosts the podcast Her Power Hustle. She recorded her first podcast episode in 2009 and launched Her Power Hustle in early 2015 in response to being overwhelmed with inquiries for success and networking help from women entrepreneurs... Read More →


Saturday July 18, 2015 4:30pm - 5:00pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

4:30pm

Winning Success Strategy for the Monetization of Social Media
The goal of this talk is the formulation of a winning success strategy for the monetization of social media... For this we need to:
1. Developing a product idea
2. Determining Focus and target market
3. Building Business relationships
4. Market Research
5. Self-Assessment
6. Developing a SM Plan
7. Partnering in SM and joint ventures
8. The Learning Cycle
9. Tools to integrate the sales functions with SM and back. Closing the funnel
10. How to use You Tube and SEO for SM, and back.
11. Using Linked for major dollars.
12. When to diversify focus
13. Are you Passionate enough to do it?

Speakers
avatar for Tony Lester

Tony Lester

CEO, Passion Quest Inc.
A virtual Miami Native & Serial high-tech entrepreneur with 30+ years of experience building it and then selling it.. Very concerned about the future of privacy, and the future social media. Adviser to people and companies that get into trouble. Mostly work for my own ventures and... Read More →


Saturday July 18, 2015 4:30pm - 5:00pm
FIU - West Wing

5:00pm

Social Media Engagement - Tips, Tricks and Tools
In this session Lilly will talk about social media analytics and understanding what they mean. Tools to save time and effort, and strategy on how to get people talking.

Speakers
avatar for Lily Saviñon

Lily Saviñon

Founder & Creative Director, LD Creative
Lily has previously worked as a Bilingual Copywriter, Art Director, and Marketing Director for various companies in several industries in Miami, Boston and London. Upon return to her hometown, Lily launched her vision, LD Creative – an agency that would support small businesses... Read More →


Saturday July 18, 2015 5:00pm - 5:30pm
FIU - West Wing

5:00pm

Mastering Instagram: An Advanced Course
Instagram is the hottest micro-blogging tool of the moment and as the platform becomes ever more popular digital influencers are increasingly using it to tell stories with higher quality photos, videos and stories.
In this session you will learn:

-How to properly use Hashtags on Instagram – and if there’s such a thing as over-hashtagging
-When and when not to use filters
-What apps are a great compliment to Instagram
-How great, strategic story telling helped a unicorn gain almost 29,000 followers in a few months
-How to best have Instagram interact with Facebook and other social media platforms

Saturday July 18, 2015 5:00pm - 5:30pm
FIU Graham Center - Center Wing 11200 SW 8th Street, GC 1210 Modesto A. Maidique Campus Miami, FL 33199

7:00pm

After Party at Haven South Beach
We did this Social thing, now time to celebrate! 

Haven South Beach 

1237 Lincoln Road,
Miami Beach, Florida 33139

Enjoy happy hour pricing from 7pm to 10 pm. 

Don't forget to say hi @HavenSouthBeach after all this is about being social ; ) 

 


Saturday July 18, 2015 7:00pm - 11:00pm
Haven South Beach 1237 Lincoln Road, Miami Beach, Florida 33139