Sara joined the BTL Network team in 2014 and in her role she provides and manages the communication strategies for BTL’s broad array of clients, including Florida Blue, Cargil, Kellogg’s, Burson Masteller, and others. Her vision, talent and expertise in conceptualizing and communicating the client’s message through traditional, online and visual media make her an invaluable asset to any brand that is looking to resonate deeply with its target audience. Her peers highlight her shrewd instinct for spotting viral content opportunities and her passion for results driven and objectives focused campaigns.

Prior to joining BTL, Sara led social media strategies for one of Miami’s most prominent multicultural public relations agencies as well as for the nation’s top Spanish-language network, Univision. During this time, Sara was able to develop and grow her skill set by managing day-to-day online strategies for Fortune 500 brands, as well as for renowned Spanish-language programming and top Latino music artists. Her responsibilities included developing content specifically for the U.S. Hispanic market, engaging users and monitoring online conversations, providing analytics for campaigns and identifying potential trends for the brand.

Born in Iran and raised in Venezuela, Sara embodies the essence of what it means to be multicultural in the U.S. She received her Bachelor of Arts in Mass Communication and Digital Media from Full Sail University and lives in Miami with her husband.

Fun Facts About Sara:
• Sara fluidly speaks four languages – English, Spanish, Persian and Armenian. She also has a proficient knowledge of Italian and Portuguese.
• She considers herself a student of life and is constantly looking for new ways to expand her knowledge on a broad variety of topics including spirituality.
• As part of her travels, Sara hopes to one day visit the island nation of the Maldives.